Upon graduating from NYU, Ali worked in a variety of fields, including publishing and public relations. She later discovered a most fitting love and passion in web development, software engineering, and interactive media. Prior to Rival Inc, Ali worked as a Frontend Engineer at the tech start-up Carvana and as a Senior Creative Developer at Deutsch advertising agency. She's worked with a variety of clients including Target, Volkswagen, Taco Bell, Motts, and Canada Dry. Ali is a passionate advocate of the cause of substance abuse and mental health recovery. She is an instrumental leader and founding board member of Cycle For Recovery.